The subject of the project are the ambivalent consequences of an optimisation logic that is focused to a great extent on quantitative increases, which have gained in importance over the course of the digital revolution. Utilising a tripartite project design, the intention is to study productive and counterproductive dimensions of "orientation by numbers" and of the measurement of life in the context of organisational and individual digital optimisation processes and with regard to their intersubjective and psychic meanings.
Thus, the planned project builds upon the "Difficulties of Perfection in the Accelerated Modern Age. Current Cultural Transformation of Self Images, Relationship Structures and Body Practices" (APAS) project funded by the Volkswagen Foundation in the context of its "Key Themes for Science and Society" programme. It has researched the meaning and consequences of the requirements for an optimisation of social practices in differing social fields and areas of life and with a view to changes in cultural norms and constructs of "normality" and "pathology".
In this respect, the subprojects are examining the following areas of digitally quantifying optimisation:
SP I (Jena): The significance of and orientation by numbers in the action-taking practices and interaction modes of professional organisations.
SP II (Frankfurt am Main): The significance of and orientation by numbers especially in the relationship structures in social media in relation to non-digital and face-to-face communications (Frankfurt) as well as in relation to groups of patients (Berlin Sample).
SP III (Berlin): The significance of and orientation by numbers under specific consideration of the body practices of patients as well as in relation to non-patients (Frankfurt Sample).
With its tripartite transdisciplinary study design and by means of method triangulation (with quantitative and various qualitative approaches), the study continues the route already taken successfully in the APAS project of analysing interrelations and connections between various levels of social life as well as the tensions of normalisations and changes in practice through to the potentials for excessive demands and pathology, in addition to developing new conceptual and methodological approaches to the analysis of the mediations of society and the individual, culture and the psyche.